Comments on Team Member Jocelyn Mohr's blog: Girl Power

Though I slightly resent the blog's assertion that women are more social than men, I do think Jocelyn highlights a very interesting point here. It is important to realize how women are truly the ones driving the online shopping craze. They now account for the majority of online spending and are significantly active participants in the blogosphere. This is obviously a major shift in the demographic nature of online consumer activity and needs to be properly accommodated. Females are very unique shoppers in their behavior and decision making. In order to be an effective marketer, one must be able to properly position and deliver products in a manner that appeals to these women shoppers and appropriately fulfills their needs. This is also further evidence of the constant state of change in the online marketing and business environment and the importance of anticipating and responding to these changes.