Comments on an "Inside Adwords" blog: Using Video Advertising to Engage your Customers

This blog was fascinating to me from both the perspectives of a guitar player as well as a marketer. The blog talks about the emergence of a new type of technology called "video advertising," which is used for the promotion of products online. The development of this technology represents the progressive shift in the manner that advertising content is conveyed. In this instance, the richness of the advertisement is increased tremendously without affecting its reach, a typical pre-internet trade-off. This video is especially effective in accurately demonstrating the revolutionary benefits of the product, a motorized "do -it - all" guitar tuner, through its multimedia presentation. This rich media exhibition really brings the product to life and generates a sense of excitement that traditional written advertisements could never replicate. This vivid product presentation, combined with the vast scope of the internet, create a very powerful and effective marketing tool. Sales of the product increased over 40% after the ad was released. This further illustrates the growing capabilities of internet advertising and the countless opportunities the web presents for marketers.