Confronting Change: Comments on "Modern Marketeers Love Change" (A recent post from the Modern Marketing Blog)

*note: the content of this blog has been toned down to a PG13 type rating due to the reputational capital that is at risk.

This might be somewhat of a personal challenge to myself, so I'm just warning you:
The article I'm referring to, Modern Marketeers Love Change, is a rather short article that speaks briefly about a very important issue in both our personal and professional lives. It deals with the issue of change and how it affects businesses and the marketplace. As a 21 year old senior in college, roughly four years removed from High School and about 3 months shy of starting my first real job, I can tell you first hand that the concept of change is very real and quite frightening. I consider myself a rather calm, laid back person, but, honestly, I'm petrified of what the future holds. How am I going to go deal with the transition from a free spirited college lifestyle to the rigorous demands of working 60 hours a week at a conservative Wall Street Bank? These are questions I have to ask myself on a daily basis. Unfortunately, it doesn't matter what lies I tell myself in an effort to cope, the future is going to happen regardless of whether I'm ready or not. The point is, change is inevitable, but it is one's ability to anticipate it and prepare for it that makes all the difference. It terms of business, everywhere you turn you hear about the importance of innovation and adapting to changing industry trends in order to remain competitive. The world is a dynamic place, things are changing rapidly and the most successful businesses are the ones that embrace this concept of change and use it to their advantage. It is especially important to understand this idea from a marketer's perspective. As a result of the Internet and technological advancements, society, and more specifically the customer, are entering a new, tumultuous age where fads and trends come in and out of style almost as frequently as the sun rises and sets. This rapidly altering environment can be confusing, but it also presents a breadth of opportunities for marketers that have the vision and the guts to acknowledge it.

And who would have thought that by the time I finished composing this article I'd have come to such a striking and comforting realization: I'm as ready as I'll ever be. I'm ready to trade my beer cans and dirty couch for a briefcase and a corner office. Bring on Corporate America, it's about time for a change.

*italics denote slight sarcasm