Comments on Team Member Jocelyn Mohr's blog: Girl Power

Though I slightly resent the blog's assertion that women are more social than men, I do think Jocelyn highlights a very interesting point here. It is important to realize how women are truly the ones driving the online shopping craze. They now account for the majority of online spending and are significantly active participants in the blogosphere. This is obviously a major shift in the demographic nature of online consumer activity and needs to be properly accommodated. Females are very unique shoppers in their behavior and decision making. In order to be an effective marketer, one must be able to properly position and deliver products in a manner that appeals to these women shoppers and appropriately fulfills their needs. This is also further evidence of the constant state of change in the online marketing and business environment and the importance of anticipating and responding to these changes.

Comments on an "Inside Adwords" blog: Using Video Advertising to Engage your Customers

This blog was fascinating to me from both the perspectives of a guitar player as well as a marketer. The blog talks about the emergence of a new type of technology called "video advertising," which is used for the promotion of products online. The development of this technology represents the progressive shift in the manner that advertising content is conveyed. In this instance, the richness of the advertisement is increased tremendously without affecting its reach, a typical pre-internet trade-off. This video is especially effective in accurately demonstrating the revolutionary benefits of the product, a motorized "do -it - all" guitar tuner, through its multimedia presentation. This rich media exhibition really brings the product to life and generates a sense of excitement that traditional written advertisements could never replicate. This vivid product presentation, combined with the vast scope of the internet, create a very powerful and effective marketing tool. Sales of the product increased over 40% after the ad was released. This further illustrates the growing capabilities of internet advertising and the countless opportunities the web presents for marketers.

Wikipedia Project Final Review

Wikipedia Project Conclusion

First, I have to admit, I have done this project slightly wrong. However, I'd like to think my mistake was actually beneficial to the wikipedia community. Instead of making three edits and one summary post for each of my four articles, I accidentally made four edits for each post. I was I could say it was out of the kindness of my heart, but it was rather a simple misinterpretation of the project guidelines. If you would like, you can just skip over all my "Edit #4's" because they are all simply grammatical revisions. Anyway, I will now attempt to bring some closure to this Wikipedia project as I sum up my editing history in the space below:

Red Hot Chili Peppers:
These edits were the most enjoyable as they allowed me to reconnect with my favorite band while making a meaningful contribution to their web page. My edits for this band were more obscure and subtle than any of my other edits. I really tried to add value from a fan's perspective by including minor details and interesting anecdotes about the band members. Interestingly, most of my edits were left untouched despite their lack of proper citations. However, my first edit was , in fact, quickly wiped away. Nonetheless, I was able to learn from that set back and eventually make contributions that endorsed the same type of specialized content, but in a more official, factually supported way.

Entourage:
I also enjoyed making these edits as one might be able to tell from my posts. Like the Chili Peppers, this article gave me the chance to truly realize how obsessed I was with this show. Nonetheless, the article for this show was much less complex and comprehensive than any of the other articles I edited. Therefore, it was much more difficult to make meaningful contributions without repeating material or having my content transfered to another derivative Entourage article. However, I was quickly able to find my niche in the site and eventually made two significant contributions that have been verified and have not been deleted. One of my edits, an addition to the "Cameo" section, really showed me the importance of an open source wiki-style article. My edit was made very soon after the show had aired and was a necessary and timely addition to the site. The content in the article was able to remain current and accurate despite the main editors' lack of urgency in making this relatively minor revision.

The New York Giants:
This series of edits were not particularly enjoyable. It is tough to make updates to your favorite team's website regarding their management's persistent failure to improve the team in the off season. While many of my edits for this article had morphed into subjective rants about the team's ineptitude, I do feel they were important from a fan's perspectives. I think the wiki-honchos definitely jumped the gun when they quickly edited out some of my additions. I think the community could have worked together to alter the content I added and create a more objective commentary that addressed the same issues. Fortunately, I was able to get back at my fellow editors by removing some useless content from the introduction paragraph. Though I do feel my edit was necessary, it was mostly motivated by a personal vendetta I had against the site's editors. This personal bias, along with my less than honorable intentions, reflect some of the downfalls of having open source wiki's that can be freely edited.

300:
My decision to edit this article mostly came out of the five months of eagerness and anticipation I felt waiting for this movie. It did not disappoint, and I felt compelled to share not only my personal feelings on the movie, but the obvious implications the movie's success had on the future of digital film making. This notion was embraced by the other editors, despite their quick elimination of my specific edit, and was indirectly transferred into other sections of the article. In this sense, I feel still was able to make a contribution. In addition, I made a factual edit regarding the movie's nominations for the MTV Movie Awards. Again, I was able to do research and find information to add that others had not yet come across. However, the other editors decided to move my edit from the "reviews" section to a newly created category called, "Award Nominations." This really represents the collaborative efforts of the wiki-community and the obvious benefits of open source technology. People from all over the world and who have various expertise are able to actively work together to create the most clear, accurate, and well organized store of information on a topic.

Wikipedia Edit: 300 (#4)

This was not only my last 300 edit, but my last wikipedia edit as well. Wow, this semester really flew by. In fact, college really flew by. However, it's funny that I can still remember lessons I learned in 9th grade English class. This class was a wake up call and a half. A smart, somewhat abrasive teacher by the name of Dr. McMahon flipped my literary world upside down. He was very strict and sometimes overly critical, but he was one of the best teachers I've ever had. I will never forget, for as along as a I live, that periods and commas go inside parenthesises. Come on wiki-editors, you guys are better than that. I guess I can't blame you though. After all, you weren't educated at the prestigious Monroe Woodbury Public High school (of Fine Arts??).

Look at this mess: Soundtrack

Wikipedia Edit: New York Giants (#4)

Well, I just made my final NY Giants Wikipedia edit. Again, this is an edit I'm not particularly proud of. I added an apostrophe to "1990s" in the section entitled, "Resurgence: 1979-1993." It is not my finest work, but definitely is an appropriate grammatical revision. I also believe this is the first blog I haven't bashed the Giants in. I guess I'm really maturing as a fan, and more importantly, as a person through my wikipedia and blogging experiences.


"In the early 1990s, Simms and Taylor, two of the teams' largest figures in the 1980s, played out the last seasons of their career with steadily declining production. "

Wikipedia Edit: Red Hot Chili Peppers (#4)

I slightly revised the Chili Peppers wikipedia to correct a grammatical error in the introduction. Technically, it might not have been a "grammitical error" per se (after all, I am no english major), but the sentence changed tenses and sounded rather awkward. I reworked it a little bit to make it sound more natural. I was surprised that no other editors picked up on this earlier, it seemed to really stand out to me. With that said, this is sadly my last edit for the band I love so much. It's been a good ride though....

Check it: Intro
"In the process, Frusciante became uncomfortable with the new found success of the band, abruptly parting from the group in the late summer of 1992."
Revised:
--> "In the process, Frusciante became uncomfortable with the new found success of the band and abruptly left the group in the late summer of 1992."

Wikipedia Edit: Entourage (#4)

Well, this might be my most poignant wiki edit yet. After several grueling days of painstaking research and deep contemplation, I have finally decided on my last edit for Entourage. It was one of the hardest, most thought provoking decisions I've ever had to make in my life. Keeping the, "...choices we make now may shape our lives forever," adage in mind, I went ahead and removed an extra period that was mistakenly added in the Episodes section. Honestly, I feel completely drained...

In all seriousness, this was my one grammatical edit for Entourage. No, it wasn't compelling, but it cleaned up the page and was definitely necessary. Additionally, the edit should exhibit my keen eye, meticulous nature, and close attention to detail for my future employer...so this was significant after all.

Check it:
Episodes